Hey, I’m Hannah!
I help established service-based businesses build an online presence that reflects the level they're operating at.
Through strategic websites, marketing, and ongoing support, I help businesses attract better-fit clients, make more confident marketing decisions, and continue growing with clarity.
Over the past nine years, I've worked across almost every area of marketing—from websites and branding to SEO, email marketing, social media, content strategy, campaigns, and business growth—partnering with more than 150 businesses along the way.
And if there's one thing I've learnt, it's this:
Businesses rarely struggle because they're not good at what they do. More often, they've simply outgrown the strategy, messaging, or marketing that got them to where they are today.
Strategy first. Always.
The best websites don't start with colours, fonts, or layouts.
They start with understanding your business.
Your goals.
Your customers.
And where you want to grow next.
Whether we're creating a strategic website, refining your marketing, or working together through The Growth Partnership, every recommendation starts with strategy—not assumptions.
Because beautiful branding without direction won't grow your business.
And marketing without a clear foundation won't deliver consistent results.
When your positioning, messaging, website, and marketing all work together, everything becomes easier.
Your marketing feels more intentional.
Your website works harder.
And attracting the right clients becomes a whole lot simpler.
What You Can Expect When We Work Together
Strategy over guesswork.
Every recommendation has a purpose. No chasing trends. No unnecessary fluff. Just thoughtful marketing designed to move your business forward.
Honest conversations.
I'll celebrate your wins, challenge your thinking when needed, and always tell you what I genuinely believe is best for your business.
Long-term thinking.
I'm not interested in quick fixes. My goal is to help you build a business that's positioned for sustainable growth—not just your next launch.
A true partnership.
Whether we're working together on a website or through ongoing marketing support, you'll never feel like "just another client." I care about the businesses I work with and genuinely want to see them succeed.
The Not Plain Jayne philosophy.
I don't believe in blending in. I believe the businesses that grow are the ones that know exactly who they are, communicate their value with confidence, and create an experience people remember.
That's what I call a Not Plain Jayne business.
Because ordinary businesses are everywhere. Let's build one people actually remember.
Qualifications & Honours
Bachelor of Business & Media Communications (Degree, Queensland University of Technology) 2020
JUDGE - 7News Young Achiever Awards
Women Founder Awards 2022 Winner